Brands
Virat Kohli joins Myntra’s brand ambassadors clique
Mumbai: Myntra has ushered in cricketing phenom and sporting icon, Virat Kohli to join its clique of celebrity brand ambassadors, as the platform stays true to its commitment of elevating the nation’s everyday fashion quotient as part of its “Be Extraordinary Every Day” campaign. The on-boarding of Virat as Myntra’s brand ambassador is set to bring his allure, charisma, and energy to the platform’s brand campaign, while enabling Myntra to tap into his loyal fanbase across the country.
In the film, Virat is representing Myntra’s diverse range of fashion and lifestyle offerings, from men’s casual wear to footwear, watches, and headphones. With Virat’s effortless style and innate confidence, the ad is aimed to inspire viewers to elevate their everyday look and make every moment extraordinary, driving home the point that one’s style is not just limited to apparels. Myntra’s position as the ultimate destination for fashion and lifestyle is strengthened by its partnership with the celebrated cricketing superstar.
The ‘Be Extraordinary Every Day’ campaign puts the spotlight on Myntra’s ability to offer choices for shoppers across the country, fulfilling their day-to-day fashion and lifestyle needs, and elevating their style game. This includes a wide selection of over 6000 leading international, domestic, and D2C brands, along with a colossal 1.7 million styles across a broad spectrum of price points. Myntra hosts one of the largest collections of branded men’s wear with close to 4 lakh styles from leading domestic and international brands.
In the 30-second ad film, made for digital, TV and social platforms, Virat appears in a unique and never before seen avatar by the audience. He is waiting for his friend at a movie hall, only to be astounded by his friend’s elevated stylish look, which makes the latter look and feel like a star, realized via the branded fashion from Myntra. This creates a strong focus and impression in the minds of the viewers on fashion and lifestyle choices available on Myntra with validation from their favourite celebrities. The ad film thus not only showcases Myntra’s diverse offerings but also celebrates fashion and lifestyle choices that enables users to make every moment extraordinary.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
