Ad Campaigns
Capri Loans collaborates with Picasso Cinematics along with cricketers in a new TVC
Mumbai: Picasso Cinematics, a Mumbai-based production company, has struck gold with their TVC starring cricketers Hardik Pandya, Shubman Gill, and Kane Williamson for Capri Loans. The TVC showcases the talents of the three cricketers and highlights the company’s services in a captivating and unforgettable way.
Produced and directed by the talented duo of actor-turned-producer Nakul Roshan Sahdev (known for Gully Boy and Pagglait) and award-winning filmmaker Kabeer Khurana, the TVC is a blend of creative storytelling, production, and performances from the cast.
“We were pleased with the execution of the project. The team at Picasso is creative, patient and highly efficient,” said Salt Brand Solutions agency head Mahesh Chauhan.
“We’re excited to have worked with such talented individuals on this project and to have produced a TVC that captures the essence of Capri Loans’ services while showcasing the skills of these amazing cricketers,” said Picasso Cinematics co-founder Kabeer Khurana. “Our team worked tirelessly to create a visually stunning advertisement that we’re sure will resonate with audiences,” added Sahdev.
Picasso Cinematics continues to push the boundaries of creativity and innovation in the advertising and marketing industry. Their latest TVC for Capri Loans is a testament to their talent and expertise, and it’s sure to be a huge success. Don’t miss your chance to see the magic of Picasso Cinematics and the skills of Pandya, Gill, and Williamson in this unforgettable TVC for Capri Loans.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
