Ad Campaigns
WeddingWire India launches #WinYourDreamWedding campaign
Mumbai: WeddingWire India, the Indian subsidiary of The Knot Worldwide, a wedding technology platform connecting engaged couples with local wedding professionals, has announced the launch of its flagship campaign – #WinYourDreamWedding. The campaign is spearheaded by Jubilee fame Wamiqa Gabbi, fashion influencer Sheevalika Oberoi, and digital youth community The Indian Idiot. This is a first-of-its-kind initiative undertaken by a wedding brand in India; giving couples once in a lifetime opportunity to win their dream wedding.
The premise of the campaign is based on WeddingWire India’s consumer research which revealed that millennial couples are taking charge in handling payments for their weddings with about 39.8 per cent spending on their own weddings. The brand wants to go above and beyond in supporting couples in this endeavour. The brand truly believes that this wave of financial independence will bring a positive change in Indian society.
Speaking on the launch of the campaign, WeddingWire India head of marketing Anam Zubair said, “Weddings are no less than festivals in India! It is an amalgamation of culture, tradition, and love. We are thrilled to have the opportunity to give a once-in-a-lifetime experience to a lucky couple with our campaign – ‘Win Your Dream Wedding’. The campaign aims to celebrate the rising wave of financial freedom amongst young millennial couples. We are hopeful that Indian couples will embrace this opportunity and showcase maximum participation.“
The campaign will be led by Wamiqa Gabbi, who has made a name for herself in the Bollywood industry with her remarkable performances in the films like ‘Godha’ and ‘Nikka Zaildar 2.’ Waqima has recently been making headlines for her performance in the Costume drama series – Jubilee. She will be joined by Sheevalika Oberoi, a popular actor who has worked with top brands like Sabyasachi, and The Indian Idiot, a well-known digital youth community that entertains audiences with their hilarious content.
https://landing.weddingwire.in/dream-wedding-india/
The ‘Win Your Dream Wedding’ campaign is a unique initiative that aims to bring joy and happiness to couples who have been struggling with the challenges of planning, financing, and executing a dream wedding. It is a 30-days long campaign which kickstarted on 14 April 2023 will be open to couples across India till 14 May 2023, 11:59 pm. Interested participants can register on WeddingWire India’s Instagram page.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
