Ad Campaigns
WeddingWire India launches #WinYourDreamWedding campaign
Mumbai: WeddingWire India, the Indian subsidiary of The Knot Worldwide, a wedding technology platform connecting engaged couples with local wedding professionals, has announced the launch of its flagship campaign – #WinYourDreamWedding. The campaign is spearheaded by Jubilee fame Wamiqa Gabbi, fashion influencer Sheevalika Oberoi, and digital youth community The Indian Idiot. This is a first-of-its-kind initiative undertaken by a wedding brand in India; giving couples once in a lifetime opportunity to win their dream wedding.
The premise of the campaign is based on WeddingWire India’s consumer research which revealed that millennial couples are taking charge in handling payments for their weddings with about 39.8 per cent spending on their own weddings. The brand wants to go above and beyond in supporting couples in this endeavour. The brand truly believes that this wave of financial independence will bring a positive change in Indian society.
Speaking on the launch of the campaign, WeddingWire India head of marketing Anam Zubair said, “Weddings are no less than festivals in India! It is an amalgamation of culture, tradition, and love. We are thrilled to have the opportunity to give a once-in-a-lifetime experience to a lucky couple with our campaign – ‘Win Your Dream Wedding’. The campaign aims to celebrate the rising wave of financial freedom amongst young millennial couples. We are hopeful that Indian couples will embrace this opportunity and showcase maximum participation.“
The campaign will be led by Wamiqa Gabbi, who has made a name for herself in the Bollywood industry with her remarkable performances in the films like ‘Godha’ and ‘Nikka Zaildar 2.’ Waqima has recently been making headlines for her performance in the Costume drama series – Jubilee. She will be joined by Sheevalika Oberoi, a popular actor who has worked with top brands like Sabyasachi, and The Indian Idiot, a well-known digital youth community that entertains audiences with their hilarious content.
https://landing.weddingwire.in/dream-wedding-india/
The ‘Win Your Dream Wedding’ campaign is a unique initiative that aims to bring joy and happiness to couples who have been struggling with the challenges of planning, financing, and executing a dream wedding. It is a 30-days long campaign which kickstarted on 14 April 2023 will be open to couples across India till 14 May 2023, 11:59 pm. Interested participants can register on WeddingWire India’s Instagram page.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
