Brands
TrafficGuard aids brands in growing revenue to $3.26M
Mumbai: TrafficGuard, an Omni channel ad verification platform, which boasts clients like Disney Streaming services, William Hill and SingTel as clients, has announced new client wins and has pushed its revenue to a record high of $3.26 million. The platform empowers brands by assisting them in detecting, mitigating, and reporting digital ad fraud before it hits their advertising budget.
TrafficGuard’s advanced digital advertising verification solutions and diverse offerings have assisted hundreds of brands in identifying and preventing fraudulent ad clicks, resulting in significant revenue growth and client engagement. The company’s cutting-edge technology further helps brands optimize their digital advertising spend, allowing them to meet revenue targets while maintaining high integrity and transparency. TrafficGuard takes pride in being the world’s first multipoint and Omni-channel platform to examine each stage of the consumer journey and mitigate fraud at the earliest reliable indicator.
Commenting on the company’s recent success, TrafficGuard CEO & co-founder Mathew Ratty said, “We are thrilled to be a part of our client’s success stories and look forward to continuing to assist them in their growth journey. We have also invested heavily in our people and capabilities to enhance our integrations with technology partners around the world and generate massive sales and opportunities in the future. Furthermore, we are committed to providing our clients with the highest level of protection against ad fraud and delivering measurable results that drive growth and success and overall drive one of the leading metrics in business, LTV:CAC.”
TrafficGuard’s commitment to innovation, pinpoint precision, and client success has made it a trusted partner for businesses across various industries. In addition, TrafficGuard has developed a significant reputational bank on internet traffic through the real-time analysis of over 200 signals that benefit its customers worldwide. This success has resulted in rapid revenue growth and a record trial pipeline along with increased enterprise customer demands, user interface, and other support functions.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
