Brands
Urbanic India hosts gala celebration with #Urbanicsquad
Mumbai: UK based premium fashion brand hosted a one-of-a-kind celebration in Delhi to celebrate their community, the #Urbanicsquad. The media and influencers experienced ‘Good vibes and positivity’ through the Urbanic summer pool party event. The event was themed at the forefront of Urbanic’s ongoing campaign, ‘#UAre’.
The campaign highlights and encourages the influencers to spread positivity via displaying their creativity through content creation and overcome unwanted online trolling for creators. Urbanic aims to raise awareness via the slang, ‘Kill’em with kindness’. The hashtag is open-ended for anyone to overcome online hatred; such as #UAre- amazing/courageous/ high-spirited and more.
Urbanic presented the media and influencers with their new spring-summer collection. The collection is tailor-made for a memorable, fun and comfortable summer, just like a breath of fresh, breezy air. The colors selection is a mix of hues of pink and whites, ruling the summer season at Urbanic. Summer staples like basic tees and denims are a highlight for the customers.
The event was well embraced by the #Urbanicsquad with over 300 influencers, with names like Ishani Mitra, Shaily Srivastava, Shubhi Bharal and more who had a glam time and promoted the campaign behind the event, #UAre. The event was a no-hate zone and allowed inclusivity amongst influencers, via their campaign.
Urbanic India head of marketing Rahul Dayama said, “Urbanic has truly bridged the gap for our customers through trending collections at premium quality in India, it’s a pleasure for me to host a celebration that honors the #Urbanicsquad. The event is a reminder that Urbanic is a part of a larger community that celebrates good vibes and positivity, which is the theme and highlight of our event. Creators celebrate Urbanic, while we celebrate them”
Vaishali Srivastava, or popularly known as srivastav ji, a leading fashion and lifestyle influencer based out of Delhi mentioned, “I love Urbanic and the team so much, they literally throw the best parties. It’s such a fun and intimate event where you get to meet your friends and fellow creators followed by some really nice good food and music. The spring summer collection this time was so nicely curated I can’t wait to try them on and wear it this season.”
Neeta Basnet, one of the first members of #Urbanicsquad mentioned, “I have been part of the #UrbanicSquad since my early days of content creation. I love the community, as it has supported me throughout my journey and helped me become my best self. I always look forward to our community meet-ups, as it’s always so refreshing to interact with new creators and spend time with them. This summer beach house was fun, I got to meet my friends again and preview the new summer collection, which I am thrilled to add to my wardrobe.”
Urbanic’s summer pool party was indeed a memorable experience for media and influencers, and marked the celebration of their tribe, #Urbanicsquad.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
