Ad Campaigns
Meesho launches second leg of its campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’
Mumbai: Meesho, India’s e-commerce marketplace, saw participation for the second leg of its brand campaign ‘Meesho pe hai sab kuch taaki aap kar payein bohot kuch’. The campaign positions Meesho as a horizontal e-commerce destination where users can find everything at a great value to help them fulfil their shopping aspirations.
Launched in January, the first leg of the campaign included three dedicated TVCs featuring the protagonists’ struggle with resources – until they realised that all the products they needed were available at affordable prices on Meesho. The next leg of the campaign explores viral reels with influencers to highlight Meesho’s vast selection of quality products.
Popular influencers like Abhinav Singh, Garima Chaurasia, Khushi Chaudhary, Anisha Dixit, Kishen Das and Kabita Singh, among others, repurposed viral social media trends with a unique twist in these reels. Each reel replicates a trend with products from Meesho integrated into the content, helping audiences figure out where they can buy products featured by their favourite influencers – whether it’s a beautiful kurta, a quaint wall clock or aesthetic coffee mugs. These influencers also encouraged their followers to participate in the campaign.
Shared across social media platforms such as Facebook and Instagram, nearly 1.3 million people engaged with the campaign.
Meesho senior director of growth Nilesh Gupta said, “We have always believed in reaching out to our consumers in unique and captivating ways. Through this campaign, we wanted to unleash the full potential of trending content and influencers to highlight our vast selection of quality products at the lowest prices. We have been able to leverage the lucrative format of ‘reels’ to engage with our customers in a manner that resonates strongly with them. The campaign has been a tremendous success and we have reached 60 million people while receiving an overwhelming response from them. With over 100 million product listings, shoppers on Meesho can find everything at a great value to help them fulfil their shopping aspirations ”
Offering a wide selection of quality products at affordable prices, Meesho aims to become the preferred shopping destination of the next billion Indians.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
