Ad Campaigns
Amazon.in announces #GiftABook campaign on this World Book Day
Mumbai: With World Book Day being celebrated on Sunday, 23April, Amazon.in has announced its yearlong #GiftABook campaign. With the aim to inspire the culture of reading and gifting books in India, the campaign focuses on the significance of giving a gift that keeps on giving. Customers can discover books across genres and age groups with a host of exciting offers and deals on the specially curated gift of a book storefront. This initiative by Amazon.in is part of its ongoing effort to ‘Make India read.’
To kick off the campaign, a digital video was launched earlier this year that captures the journey of a young girl showcasing the impact of books gifted to her at various stages in her life that help shape her story. The video emphasises that books are gifts that never go out of fashion and highlights the many benefits of reading, such as enhancing curiosity, developing imagination, generating new ideas, and building character. Check out the campaign video here.
Amazon India director of media Rajarshi Guin expressed his enthusiasm for the campaign, “We are committed to contributing to building a nation of readers. Reading helps in developing imagination, enhancing curiosity, generating new ideas and building character. These are some of the many reasons why Books are great gifts. At Amazon, we are passionate about Books and we are working with sellers, publishers and authors to bring alive our vision of making India read more. Our campaign #GiftABook is a small step in this long journey to spread the love of reading. Customers can visit our website and app to browse through millions of titles across genres and languages to select a book for themselves and their loved ones.”
Award-winning author Sudha Murthy said, “If you buy a book, you’re buying knowledge in a way. Books give you comfort, knowledge and a kind of flexibility—you can read whenever you have time. It’s an amazing gift. I always tell every mother that if you want her children to spend their time in the right way at the right age, then they must learn the habit of reading and to read you should have books. I believe people who have books are the richest people because they have the wealth of knowledge. Please read a book, please buy a book.”
This World Book Day, customers can also find eBooks, audiobooks and physical books in multiple Indian languages such as Hindi, Tamil, Marathi, Malayalam, Gujarati & more and across genres on the specially curated storefront on Amazon.in from 16 – 25 April 2023.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
