Brands
Original founders take back charge of Goosebumps Brand Solutions
Mumbai: In a major development, the original founders of Goosebumps Brand Solutions Private Ltd., Dhananjay Sharma and Ratan Kumar have taken back charge of the agency. The reunion of the original founders is expected to inject renewed vigour into the agency’s operations.
Goosebumps Brand Solutions was founded in 2011 by the duo as a boutique creative agency. A few years later, Ratan also set up Thinking Folks – a digital-first agency.
The strategic coming together of the founders and the agencies was necessitated to enable clients to get a one-stop solution for all their tech, digital and creative needs.
Thinking Folks CEO, founder & Goosebumps co-founder Kumar who would be heading both agencies said, “With both the teams now sitting out of the same office and working closely, we would be able to provide clients better strategic inputs and faster TAT. Both setups will benefit immensely from each other’s strengths. And of course, it will make the lives of our clients easier as they would now find all solutions in one place – be it tech, e-commerce, digital, performance, social or mainline creative.”
“With this coming together, we are now a 40-member team with offices in Delhi NCR, Bengaluru, and Dubai. And with many new young talents on board in tech, digital and creative, we believe we will be able to create a great body of work for our clients and ourselves,” added Sharma.
It is learnt that the duo is planning to start operations in more cities outside India.
Thinking Folks also forged a tie-up with Bengaluru-based consulting firm LeapX.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
