Brands
Kohli nails PUMA’s blindfold challenge, passes Sunil Chhetri test in style
Mumbai: Indian cricketer Virat Kohli is famous for heroics on the field but he’s equally popular for his off-the-field humour. And sports brand PUMA India’s ‘Blindfold Challenge’ is the latest evidence of that.
A fun video, posted by sports brand PUMA on its social media platforms on Friday, left fans laughing as their cricketer Kohli and his Royal Challengers Bangalore teammates engaged in an amusing activity.
The video is captioned Game recognises game as Kohli, who is blindfolded, tried to recognise his teammates by touching them.
It proved to be a cakewalk for the intelligent cricketer as he easily identified Dinesh Karthik by his beard, Mohammed Siraj and Faf du Plessis by their watches but little did he know a surprise test was waiting for him.
It was time for Kohli to recognise Indian football team skipper Sunil Chhetri. Kohli and Chhetri are known to be friends and were also seen together last month during a PUMA Conclave in Bengaluru where they highlighted the significance of sports and supported the Let There Be Sport campaign.
With every surprise element intact, Kohli was put to a test and a few would have expected him to be close including Kohli himself. The star batsman struggled at first and said, “Ohh! ye kaun hai bhai? Ye chhoti height ka ladka hai aur tagda hai. Baal bade hard hai iske.” (Who is he? He seems short in height but very strong. Very hard Hair too).
To everyone’s surprise, Kohli finally guessed that it was Chhetri, his PUMA teammate, and the smile on his face after getting it correct was priceless.
Kohli was delighted to see Chhetri and later, along with his teammates, he also gifted him the RCB jersey.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
