Brands
Myntra bags master distribution rights for French Connection
Mumbai: Myntra Jabong Pvt. Ltd., a wholesale entity (‘Myntra’) has acquired the distribution and management rights for an acclaimed brand, French Connection and its sub-brand FCUK, further expanding its international licensed brand portfolio. As a part of the licensing agreement, Myntra will re-launch the brand in India, and assist French Connection and FCUK with wholesale distribution through a network of independent third-party franchise partners and authorised distributors. The UK-based fashion marquee will cater to the premium segment and sophisticated cohorts who look to elevate their everyday style. The brand is set to offer an extensive range of apparel across t-shirts, shirts, and jeans for men, and t-shirts, tops, jeans, and dresses for women.
French Connection was founded in 1972 by Stephen Marks and the sub-brand FCUK was started in 1997. The brand FCUK appeals to consumers who are young, fun, and quirky in style. The brand offers t-shirts with logo play, quirky street styles, and oversised silhouettes. French Connection offers a more modern, urban, chic, and sophisticated language for Men and Women, which elevates your everyday outfits.
The association with Myntra enables French Connection and FCUK to tap into the vast, diverse and ever-evolving Indian market by allowing Myntra to distribute its products on a wholesale basis, aiding the brand in establishing a strong consumer base via independent third-party franchise partners and distributors. Additionally, the partnership allows Myntra the sole right to design and distribute French Connection and FCUK in India, across all channels of distribution.
French Connection and FCUK will have an Online Brand Store (OBS) after its launch on Myntra, on 20 April. The brand will also have an extensive presence across Myntra’s social commerce propositions, M-Studio and M-Live to bolster its collection and strengthen its presence further.
French Connection Group chairman and director Apinder Ghura stated, “We are delighted to have engaged Myntra as our India licensee for French Connection and FCUK. I have every confidence in the Myntra team to enable a successful launch and promote the ongoing presence of the brands in India.”
Myntra senior vice president house of brands Nihal Rajan said, “We are excited to announce our licensing partnership with the global fashion powerhouse, French Connection and FCUK. Through this collaboration, Myntra will enable French Connection and FCUK to tap into the burgeoning Indian fashion consumer base and reach millions across the country including Myntra’s thriving Gen Z and Millennial cohort. With our technology-driven approach, fashion expertise, and in-house design capabilities, the association is poised to strengthen the brand’s presence further in the country.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
