Brands
Tata Starbucks announces an irresistible Buy One Get One Free Offer
Mumbai: Summers just got a whole lot better with Tata Starbucks announcing the ‘Buy One Get One Free’ offer on 7 May 2023. As part of the offer, customers can avail of a free beverage upon purchasing any short or tall beverage from the core beverages menu.
To further amplify this exciting offer, Tata Starbucks has curated an interesting campaign based on the insight that this is `An offer so good, anyone can be your plus one
Tata Starbucks Chief Marketing Officer Deepa Krishnan said, “Over the last decade, Starbucks has been known for its welcoming third-place experience and we’re always looking at ways to delight our customers. This offer is our way of thanking our customers and giving them a special way to enjoy their favourite Starbucks beverages. The offer is accompanied by a fun and quirky campaign that will surely be as exciting as the offer! Watch the most unlikely people come together for this irresistible offer.”
The film is conceptualised by Edelman India Pvt. Ltd Produced by Scooter Films begins with King Akbar ordering a cup of coffee at the Starbucks store. As the rather perplexed barista shares the Buy One Get One offer with Akbar, charming Anarkali makes a grand entry breaking through a brick wall and cheekily asking for the free beverage. With rolling eyes and unhappy grunts, the duo enjoys their coffee while acknowledging the wonderful Starbucks offer.
Visit a Starbucks Store on 7 May 2023 and buy any short or tall core beverage to get another beverage absolutely FREE
Note: The offer is only on short and tall beverages from the core menu and not available on Limited-time seasonal offerings
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
