MAM
Public relations consultant Story Brews wins ArisUnitern RE Solutions’s mandate
Mumbai: Story Brews is now the official public relations agency for Bengaluru-based, development management company ArisUnitern RE Solutions Pvt Ltd. Story Brews won the mandate after a multi-agency pitch. The work will involve public relations, media networking and coordinating speaking opportunities at industry forums.
Additionally, the agency will help the firm form alliances with industry associations and partner with various industry-led forums. These steps will help the entity establish its brand at a national level.
ArisUnitern, a Bangalore-based venture, is a first of its kind; to provide end-to-end operational and real solutions to the real estate fraternity that helps the completion of projects on time. ArisUnitern aims to simplify Real Estate by providing the three critical M’s; namely, money, material and management. ArisUnitern is a full-fledged development management company which retains the identity of the developer/landowner. Through its vast network, ArisUnitern also provides financial advisory services, investment banking services, working capital funding, a high-power sales force, and access to construction materials at a single click in a seamless manner. ArisUnitern participates in the entire value chain of the real estate business and is a one-stop solution for all RE needs.
Story Brews founder Natasha Gupta said, “Story Brews is growing and with that, we are also growing our real estate portfolio. We have a portfolio that includes large corporate contractors, interior designers and developers in addition to start-ups in the area of banking and financial services, Fintech, logistics and technology etc. The win indicates our growing reach and credibility among the leading corporates in the country. Under the new win, we will help the brand in external communications through developing media tie-ups and industry associations.”
Since April 2021, Story Brews has grown four times in terms of clients. While expanding its team size, the agency has been increasing its client network across key Indian cities. It is based out of Bengaluru and operates in Delhi-NCR and MMR regions.
“The country’s real estate market continues to grow. Backed by robust infrastructure growth, the sector aligns with the nation’s development and growth. That said, ArisUnitern will play a crucial role in eliminating some of the industry challenges via its solutions. This will help developers in their growth. With that objective in mind, our association with Story Brews and its founder Natasha will help us promote the brand and meet our business objectives,” said ArisUnitern RE Solutions Pvt Ltd CEO & MD, Mr Navin Dhanuka.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
