News Broadcasting
News18 Network launches metaverse campaign on Mother’s Day
Mumbai: News18 Network, the leading news network, introduced an extraordinary metaverse experience for Mother’s Day on 14 May 2023. This ground-breaking collaboration has garnered an overwhelming response, attracting a reach of over one crore in just one day. By utilising the latest martech toolkit, News18 successfully created an interactive environment that encouraged participants to explore and commit to being respectful towards mothers in general.
News18 Network’s Mother’s Day campaign took a bold stand against the prevalent use of derogatory language when referring to cherished terms like ‘Maa’ or ‘Mother.’ Recognising that these words are often included in offensive and abusive language, News18 initiated a powerful campaign to address this issue. By urging people to take a pledge to refrain from using such foul language, the campaign delivered a resounding message of respect and reverence.
The thought-provoking campaign was seamlessly integrated with a metaverse interface, providing a platform where individuals could pledge their commitment to honouring mothers and refraining from using derogatory language. News18’s metaverse world redefined the way Mother’s Day is celebrated by incorporating cutting-edge technology. Through this platform, News18 HSM provided its audience with a captivating virtual world where they could fully immerse themselves in the celebration of Mother’s day. Thousands of participants used their avatar to take their Mother’s day pledge; many also shared it extensively on social media using #News18MothersDay.
News18 Network, Hindi Cluster CEO Karan Abhishek Singh expressed his delight at the campaign, stating, ” News18 Network is the country’s number one News Network. A key reason for this is our commitment to innovation and fresh thinking. As the leader in the genre we also believe that it is our responsibility to drive responsible behaviour. This campaign was a wonderful amalgamation of both these things – encouraging our viewers to behave with utmost respect towards their mother and avoid the use of intemperate language, as well as creating an immersive campaign in the Metaverse thereby providing our viewers with a unique and differentiated experience.”
The resounding success of News18 Network’s Mother’s day campaign in the metaverse reinforces the channel’s commitment to offering only the best when it comes to the news industry. By embracing the power of advanced technology, News18 Network has demonstrated its dedication to creating experiences that resonate with audiences and drive meaningful conversations. The remarkable response from the audience towards this campaign is a testament of success as individuals enthusiastically engaged with News18’s metaverse world in large numbers.
News Broadcasting
WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
