Brands
Mondelez India signs AGL for eBuX
Mumbai: Mondelez India, one of the country’s leading FMCG companies, has signed AGL for its e-commerce retail analytics solution & digital shelf management- eBuX. The move is aimed at further optimising Mondelez India’s digital shelf experience across marketplaces and quick commerce platforms like, Amazon, Flipkart, BigBasket, Blinkit, Instamart, JioMart, etc., through 6P analytics to drive growth.
eBuX, developed by AGL, is a comprehensive eRetail analytics solution that helps brands monitor their online presence, optimize content, manage marketplaces and drive sales with the power of data-driven analytics. The solution works in six stages starting from setting up a brand’s presence on e-commerce marketplaces to constantly enhancing the brand’s discoverability through data insights and agile managed services.
E-commerce is a rapidly growing channel in India, with a projected growth rate of 20 per cent CAGR between 2021 and 2026. The shift towards online shopping has made it essential for brands to have a strong online presence to stay competitive. According to a recent report by NielsenIQ, e-commerce is expected to contribute to 5 per cent of the total FMCG sales in India by 2025.
AGL partner and eBuX chief business officer Shweta Sharma said, “eBuX is a 360 degree retail analytics solution for e-commerce. We partner with our clients by assisting them on critical levers that impact growth on the channel. Agility being core to our solution given the dynamic nature of the channel ; our team of experts provide end-to-end support from setting up the brand stores , to optimizing the shopper experience with the brand across touchpoints, efficient media planning and buying. Our 6P tracking tool provides smart insights across key performance drivers like product availability, share of search, pricing , promotions etc.”
Established in 2009, AGL is India’s premiere martech company that provides cutting-edge technology-enabled marketing and digital transformation solutions. With a diverse strength of over 1000 employees across eight branches globally, the agency has been seamlessly driving digital transformations for its client partners. AGL joined the Hakuhodo International Family in 2020.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
