Ad Campaigns
TCL launches new campaign with Sunrisers Hyderabad
Mumbai: TCL – a leading consumer electronics brand and one of the dominant players in the global TV industry has recently launched an exclusive brand campaign as part of its collaboration with Sunrisers Hyderabad. The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.
The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik. The brand film aimed to create a certain sense of relatability and a strong connection with the audience. TCL leveraged social media channels through creatives, AR filters, digital videos, and quiz contests to bring cricket fans to the table and increase the visibility of the brand.
TCL India CEO, Philip Xia said, “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognised as a potentially powerful combination to bring high-end technology to cricketing fans nationwide”.
The cricket league proves to be a great opportunity to create a top-of-the-mind brand recall for TCL among the audience. The company’s logo was printed on the right sleeve of the SRH jersey coupled with the other activities added an advantage, allowing TCL to generate buzz among cricket fans.
As part of the campaign, a ‘Meet and Greet’ with fans had also been organised with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.
Additionally, TCL has also created an AR-based filter on Instagram where people can take a selfie with their favourite players and use it on their social media profiles.
In a short span of the campaign, TCL has reached out to over 12 million people, engaging over three million cricket fans till now with 25 million impressions to date and is continuing to attract more cricket fans by the end of the campaign.
TCL’s range of television boasts high-end technological features to give cricket fans the #PitchPerfectView of every match. Its vivid colours and HDR display provide a spectacular view along with immersive audio experiences via Dolby Sound. The wide viewing angle of the TV covers every aspect of the ground, and the exceptional clarity of a QLED screen makes the viewers feel they are on the ground.
TCL is the official sponsor of Sunrisers Hyderabad and has entered into the collaboration fourth time in a row. This has helped the company strengthen its global positioning in the TV industry and express its passion for SRH and cricket.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
