Gaming
Frameplay enters the Indian market in association with Gamestack
Mumbai: Frameplay, the global leader in enabling intrinsic in-gaming advertising, and Gamestack, a prominent gaming marketing company, have announced a partnership to offer innovative intrinsic in-game advertising solutions in the well-established Indian gaming market, which continues to see rapid growth. This partnership will allow brands to reach a vast audience of engaged Indian gaming communities through immersive in-game advertising experiences.
The partnership between Frameplay and Gamestack comes at a critical time when brands are looking to target the Indian gaming audience. Through this partnership, Frameplay will leverage Gamestack’s market expertise and brand partnerships to deliver engaging and contextually relevant in-game advertising experiences. The partnership will provide advertisers with access to Frameplay’s premium global gaming inventory, enabling brands to reach their target audience more effectively.
“We are excited to partner with Gamestack, as we share a similar passion for gaming and introducing brands to scalable, premium content opportunities,” said Frameplay SVP of partnerships Amy Venier. “India is home to one of the world’s largest gaming populations, which continues to grow at a significant rate. We offer several global titles that are popular in India, and our partnership with Gamestack will help us authentically connect more brands in the region with these incredible gaming communities”.
As per Lumikai’s recent market research, India’s gaming market will grow at a CAGR of 27 per cent to reach $8.6 billion in FY27.
“Partnering with Frameplay allows us to offer our brand and agency partners more relevant and engaging advertising experiences while supporting our mission of providing exceptional gaming experiences,” said Gamestack co-founder Sumit Batheja. “We look forward to working with Frameplay to deliver innovative in-game advertising solutions that resonate with our users and provide meaningful value to our brand partners.”
The partnership between Frameplay and Gamestack will create opportunities for the Indian gaming market and will allow brands to engage with the gaming audience through immersive and relevant in-game advertising experiences.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
