Ad Campaigns
Gillette Venus says ‘Ooohhh without the Ouch’ in its new TVC
Mumbai: Gillette Venus has launched its latest TVC campaign which focusses on achieving silky smooth skin effortlessly without any discomfort. The new campaign – “Ooh without the Ouch” is a gentle reminder to all the girls to choose pain-free smoothness using the Simply Venus razor. Equipped with a glidestrip, the hair remover is designed to glide smoothly in a pain-free manner, helping girls feel good and confident in their own skin.
Building on the insight that women in India have largely been using methods for hair removal that are painful, Gillette Venus came to the fore to solve this problem and enable young women to achieve silky smooth skin effortlessly without any discomfort. Unlike waxing, Simply Venus gives you the ‘Ooh’ without the Ouch, making it the perfect choice for all women who want pain-free, effortless smoothness.
The campaign, conceptualized by Grey India, features Ananya Pandey, relaxing by the pool when she bumps into a friend who is seen carrying wax strips with her. On questioning her friend, she casually says how a little pain must be endured for an effortless smooth skin, a myth which is then busted by Ananya who recommends using Simply Venus for pain-free hair removal.
Commenting on the new TVC, Gillette India senior director & country category leader Saurabh Bajpai said, “Since ages, women have been conditioned to believe that attaining beautiful skin requires painful methods. As Gillette Venus, we want to make the hair removal experience a comfortable and painfree process. We want to provide women who choose to remove body hair – a painless method, free of harsh chemicals. We are proud to introduce the latest product from the Gillette Venus portfolio – Simply Venus which is designed to do just that. Feeling beautiful without enduring pain is something every woman strives for and with Gillette Venus beautiful skin is an Ooh without the Ouch.”
Pandey said, “Venus is a game changer for all women who want super smooth skin in a comfortable and painless way. For me Venus wins against all other painful ways of removing hair. With Simply Venus’s gliding feature, it makes Venus feel like a breeze, and the brand tagline ‘ooh without the ouch’ perfectly captures its essence. It’s my go to for all seasons and occasions.”
Gillette’s Simply Venus has been designed to provide women with a hassle-free and painless hair removal experience. With its specially designed head and comfortable handle, the hair remover glides smoothly over the skin, ensuring a close and comfortable glide. The protective glide strip on the handle also helps to reduce the risk of cuts, nicks, and burns. Free from strong chemicals, Gillette Venus can be used on any part of the body.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
