Brands
Marvel Studios Guardians of the Galaxy Vol. 3 launches merchandise from multiple brands
Mumbai: Given the massive and loyal fan following of the Guardians of the Galaxy Vol. 3, multiple brands have introduced a diverse range of product offerings inspired by the franchise across categories such as apparel, accessories, toys, stationery and many more.
Max Fashion has launched a curated collection of apparel for kids and young adults to channel their inner superheroes featuring Guardians of the Galaxy Vol 3. As part of the Max Kids Festival, a wide range of Guardians of the Galaxy-inspired products will be available online and in over 450 stores throughout the country. Fans will also get a chance to experience cool photo opportunities and enjoy exciting offers including school kits inspired by Marvel.
Max Fashion deputy CEO Sumit Chandna said, “We are thrilled to announce the launch of our new collection inspired by The Guardians of the Galaxy for Kids & Teens. We are always looking for new and exciting ways to engage with our customers, and this collaboration with Marvel is the perfect opportunity to do just that. We’re excited to bring the magic of Marvel’s Guardians of the Galaxy to our customers through this collection and transform our stores for a beautiful experience.”
Souled Store, a brand for character merchandise, has created a range of apparel for youth with designs inspired by the movie. The pop culture centric brand constantly adapts to provide new products with innovative designs.
The Souled Store co-founder & director Aditya Sharma added, “We are huge fans of The Guardians of the Galaxy and we have planned a very exciting, limited edition merchandise collection to celebrate the movie release. The franchise has always performed well for us, and we are looking forward to the movie.”
As a leading brand in the online gifting category, IGP has launched a dedicated Guardians of the Galaxy Vol. 3 collection which includes stationery, home décor, keychains and more. Fans can look forward to a curated catalog inspired by the art and visuals from the movie.
Fans can also shop from a range of cool apparels from the trendy brand, Bewakoof, who have launched over 30 SKUs for men and women. The collection includes never-seen-before designs in vibrant color schemes to appeal to fans.
Disney consumer products director India Priya Nijhara said, “Marvel is a pop culture phenomenon in India and has become a lifestyle brand for the youth. On the occasion of the movie’s release, we have collaborated with like-minded brands to celebrate the fans and their love for the Guardians of the Galaxy characters and to allow them to take home a piece of their favorite character with them.”
Other than these associations, fans can also shop for official Guardians of the Galaxy merchandise from brands like Myntra, Redwolf, Pantaloons, Lifestyle Stores and Shoppers Stop.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
