Ad Campaigns
Vantage unveils #tradesmarter digital branding campaign debut
Mumbai: Vantage, a global multi-asset brokerage firm, has launched its first-ever digital branding campaign to highlight its diverse portfolio catered to meet the demands of new-age traders.
Titled #tradesmarter, the campaign aims to build awareness amongst its existing target audience on the ease of trading using Vantage’s specialised application which provides a one-stop solution for all trading needs. Through the campaign, the company is also looking at expanding its customer base by tapping into the market of millennials and Gen Z, who are always in search of reliable and innovative trading service providers. The campaign will be made live on the social media platforms of Vantage on Facebook, Instagram, YouTube and LinkedIn.
Vantage chief strategy & trading officer Marc Despallieres commented on this campaign: “Keeping in view the current economic outlook, it has become imperative for people to explore additional roadways for trading. More often than not, people feel that trading is a complicated task and thus refrain from entering the market. Vantage aims to cut out the cliche through free educational materials and by providing award-winning customer service at each and every step of order placement, making trading more streamlined for traders of all experience levels. At Vantage, we hope to help you ‘trade smarter’”.
Vantage aims to help its users gain an edge through its innovative mobile application. The Vantage app allows traders to trade on multiple financial assets such as stocks, bonds, ETFs and commodities on the global markets through derivatives. The Vantage app also offers practical features such as analytics tools, live pricing and free educational materials to help traders of all levels navigate the complex world of trading.
With more than a decade of experience in the trading industry, Vantage is committed to offering a trusted trading ecosystem that provides its users with a wide array of trading instruments along with exclusive educational materials specially catered to meet the demands of new-age traders.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
