Ad Campaigns
Celebrate World Bee Day with Saffola Honey
Mumbai: This World Bee Day, get ready to be buzzing with excitement as Marico Limited’s Saffola Honey, one of India’s leading honey brands, has launched the #BEE-llionaire campaign. The new campaign aims to educate consumers and raise awareness of the importance of pollinators and the crucial role that bees play in our lives. In honour of this important occasion, Saffola Honey has organised a fun and captivating social media contest, to engage participants and spread awareness about bee conservation, while standing a chance to win exciting prizes.
World Bee Day, observed annually on 20 May, serves as a global reminder that bees play in pollinating plants and ensuring the stability of our natural environment. Saffola Honey’s #Bee-lionaire campaign commemorates this day by educating users through a fun contest highlighting a few interesting facts on how bees are a boon to mankind. To participate, individuals will need to visit the Saffola Foodie Instagram handle and click the link in the bio to answer questions related to bees and their habitat. Participants who answer a minimum of 05 questions stand a chance to win up to 50 per cent off on Saffola Honey Gold 500gm jar from their website.
Through this initiative, Saffola also encourages consumers to do their little bit for the bees by planting bee-friendly water fountains in their gardens or balconies, avoiding the use of pesticides.
Bees are the most important pollinators on earth and saving them is of utmost importance to mankind and save our future. They are responsible for pollinating over 80 per cent of flowering crops that provide food for humans and other animals. Developed by the WeCreate agency, the contest will go live on 19 May 2023 and will run till 21 May 2023.
Saffola Honey sources its honey from pristine sources in India that have the choicest flowers and bees. The brand goes the extra mile to ensure that only the finest and purest honey reaches the consumers’ table. One of the reasons behind Saffola’s exceptional honey is its careful sourcing from the bountiful forests of Sundarbans, Aravallis, and the valleys of Kashmir. This helps in producing one of the finest quality honey that is 100 per cent pure and natural.
Marico Ltd COO-India & CEO – new business Sanjay Mishra said,“Saffola, the master brand is known for its purpose and innovation and this Saffola Honey campaign is yet another instance of our commitment to make a difference. The central idea of the #Bee-llionaire campaign is to raise awareness about the importance of bees and their role in maintaining a healthy ecosystem. Through this fun and educational campaign, we want to encourage our consumers to do their little bit towards the environment. We believe that every little action counts, and together we can make a big difference. On this special day, let us come together and be grateful to bees for their invaluable contribution to our world.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
