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A10 Networks unveils strategy to enhance cybersecurity for AI applications
Mumbai: A10 Networks (NYSE: ATEN), a leading provider of AI-powered cybersecurity solutions, has announced substantial upgrades to its portfolio. The company’s latest innovations aim to simplify IT infrastructure, enhance cyber resilience, and leverage AI to help organisations navigate the evolving digital landscape with greater security and efficiency.
“For over 20 years, A10 has helped businesses efficiently achieve their connectivity and security goals with technology innovation,” said A10 Networks president and CEO, Dhrupad Trivedi. “The technology landscape continues to rapidly evolve as our customers are increasingly harnessing AI to power their infrastructures, making our differentiation even more relevant. A10 is on this journey with our customers, and we continue to innovate around enabling their current and future business outcomes.”
The rising adoption of AI and large language models, coupled with advanced GPUs, has opened new cybersecurity vulnerabilities. IBM research highlights that the average cost of a data breach surged to $4.88 million, especially affecting the healthcare, financial services, industrial, and tech sectors—industries heavily investing in AI. To address these risks, A10 Networks has enhanced its Advanced Core Operating System (ACOS) to seamlessly integrate with AI Inference and GenAI environments, fortifying customers’ AI ecosystems against potential threats.
The newly introduced A10 Control platform streamlines operations and boosts visibility across A10’s Thunder ADC and Defend portfolios. Additionally, the upgraded A10 Defend now offers AI-powered bot protection to safeguard applications from emerging cyber threats, while the expanded enterprise-ready DDoS protection features provide defence against multi-vector and volumetric DDoS attacks.
These advancements enable businesses to simplify IT management, bolster cybersecurity resilience, and enhance user experiences. Organisations can now confidently adopt AI to optimise operations, improve decision-making, and elevate customer satisfaction, all while ensuring robust protection against digital threats.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
