Ad Campaigns
ICICI Lombard launches new campaign for TripSecure+
Mumbai: ICICI Lombard, a private general insurer, has launched a campaign for TripSecure+, presenting it as the essential travel companion for peace of mind during travel planning.
The campaign features a family preparing for an Italian vacation. The daughter’s calm contrasts with her father’s anxiety over common travel concerns like visas, car safety, and adventure sports risks. Each concern is answered with the daughter’s confident, “Travel partner hai na!” — emphasising that TripSecure+ covers everything from medical emergencies to lost luggage.
ICICI Lombard repositions travel insurance as a key part of trip planning, ensuring all worries are covered with AI-powered personalisation that adapts to every traveler’s needs. The campaign highlights TripSecure+ addressing issues like visa rejections, pre-existing diseases, and car rentals, assuring travelers that their risks are covered.
With a focus on transforming pre-travel anxieties into confidence, the campaign’s tagline, “ICICI Lombard ka AI-powered TripSecure+ Travel Insurance, Humara Travel Partner!” emphasises that ICICI Lombard is with travelers every step of the way.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
