Ad Campaigns
Simply Fresh launches #DiwaliKeBaadKiSafai campaign
Mumbai: BN Group’s flagship brand Simply Fresh has launched the #DiwaliKeBaadKiSafai campaign, encouraging people to extend cleanup efforts beyond pre-Diwali preparations, focusing on maintaining cleanliness after the festival in both homes and surroundings.
In India, it is a tradition to clean houses before Diwali to welcome prosperity, but neighborhoods often remain cluttered after Diwali. The campaign promotes continuing the festive spirit by keeping communities clean. It features a grandmother teaching her grandchild that Diwali isn’t complete until both the house and neighborhood are clean, emphasizing community responsibility after the celebrations.
BN Group CMO Kiran Giradkar said, “Diwali is a time for joy, togetherness, and tradition. While pre-Diwali cleaning is common in every household, the real challenge lies in maintaining that cleanliness after the celebrations. With #DiwaliKeBaadKiSafai, we want to inspire people to take collective responsibility for keeping not just their homes but their surroundings clean. At BN Group, we consistently focus on the bigger picture, crafting campaigns that go beyond business to make a positive impact on society. Whether it’s our Ganpati or Durga Puja campaigns, our aim remains the same: to stay grounded with good intentions, contributing in meaningful ways to make the world a better place.”
The campaign will be rolled out across multiple platforms, where Simply Fresh invites everyone to share their post-Diwali cleanup stories using #DiwaliKeBaadKiSafai.
This campaign follows the success of Simply Fresh’s recent initiatives, such as the #BappaHiBatayenge campaign during Ganesh Chaturthi, which highlighted the cultural connection between families and traditions, and the #HarLadkiDurga campaign during Durga Puja, which emphasised the warmth and significance of family gatherings. Simply Fresh continues to support fresh ideas that not only resonate with people’s hearts but also promote positive social change.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
