Ad Campaigns
Haldiram’s launches festive campaign ‘Diwali Ki Dhadkan’
Mumbai: As the festive season is right around the corner, Haldiram’s, India’s leading traditional namkeen and sweets brand, has just launched its new festive gifting campaign, Haldiram’s Diwali ki Dhadkan. With the campaign, Haldiram’s aims to induce love, light, and delicious delights among Indian households by presenting its wide range of Diwali gifting options.
With their new campaign, Haldiram’s aims to make this Diwali truly memorable by offering a mindful selection of festive delights in special ranges like Sweet Symphony, Dry Fruit Delights, and much more, that feature a wonderful mix of flavours and textures through an exquisite range of sumptuous sweets, quality dry fruits, and specially curated festive gift hampers, to suit diverse taste and preference.
Haldiram’s president – retail Kailash Agarwal said, “Diwali is a time for celebration, togetherness, and sharing sweet memories. We at Haldiram’s believe our products can help elevate the sweetness and warmth during festive celebrations. With our new festive gifting campaign, we aim to offer our customers a delightful range of options to express their love.”
Highlights of Haldiram’s Diwali gifting range include Sweet Symphony: Kaju Roll, Badam Burfi, Pista Launj, Kaju Anjeer Cake, Kaju Ladoo, etc.; Dry Fruit Delights: Premium dry fruits and dry fruit-based sweets and Nut Extravaganza: Smokey Barbeque Cashew, Deluxe Salted Nut Mix, Mewa Bite, Rose Bite, Chocolate Bite, Mango Bite, Khajoor varieties, Chocolate Finger Baklava, Almonds, Cashews, and more.
One can visit their nearest Haldiram’s outlets to avail of special festive offers and explore the gifting range. The range will be available on online food service marketplaces like Zomato.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








