Brands
Smytten launches Indore’s first experiential store for product trials
Mumbai: Smytten, India’s largest tech-enabled D2C product discovery & trial platform, launches Indore’s first-ever product trial experiential store at Phoenix Citadel Mall, Indore. The store has more than 800 products to try from leading brands like Plum, mCaffeine, Colorbar, Just Herbs, Power Gummies, The Man Company and more. It hosts trial packs across lifestyle categories, wherein shoppers can grab them to try later in the comfort of their homes. Smytten has an offline presence in Noida (NCR), Chandigarh, Bhopal, Surat and Udaipur. The Indore store is an extension of Smytten’s unique proposition as it aims to solve for a meaningful and deeper engagement between new-age D2C brands and consumers during the pre-purchase phase.
Customers can take their pick from categorised sections of ‘trial packs’ or walk to the ‘trending aisle’ for a curated discovery experience featuring top trending brands. One can grab up to six trial packs to try at home by paying a nominal fee at the experiential store, which they can further redeem on shopping full-size products from the Smytten app. If you want to try a product before buying or are confused about the suitability of any product, you can visit the Smytten store, which offers trial packs of a wide assortment of trending lifestyle categories and brands. The store will help D2C brands understand consumer preferences to build optimised product-market fits.
Siddhartha Nangia, co-founder of Smytten, said, “We are excited to launch Indore’s first-ever experiential store, where shoppers can try out products from trending brands and provide valuable feedback through our seamless app interface. Our vision behind Smytten has always been to create an unforgettable pre-purchase experience for Indian consumers. With our offline presence, we aim to connect better with the ever-evolving consumers. The Indore store offers a whole new experience and a wide range of products for consumers to try”.
Smytten intends to aggressively expand its retail footprint to offer an omnichannel experience to consumers in many Indian cities. The objective is to facilitate and provide customers access to the top trending lifestyle brands during their purchase decision journey. For most new-age D2C brands, their primary sales channel remains online. With Smytten’s offline presence, the partner brands will get offline exposure in tier 2 markets. The store’s aesthetic curation caters to the needs of millennials and genZ consumers by providing a unique and tasteful retail experience.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
