Brands
Maruti Suzuki appoints AdGlobal360 (AGL) to run pan India hyperlocal marketing
Mumbai: AdGlobal360 (AGL), India’s Premier MarTech company that’s a member of Hakuhodo International, has won the mandate for managing the pan-India hyperlocal marketing of Maruti Suzuki India Limited (MSIL) – which would span across 3400+ outlets across the Country.
Maruti Suzuki pioneered and launched the hyperlocal marketing strategy in 2018 and since then, AGL, which was part of its conceptualization, has been handling dealer marketing for One Half of the India (North, East, and Central India) while the other half was managed by another agency.
In the pitch, MSIL invited and evaluated top agencies in India and AGL stood out for its outstanding deliveries as well as the proven track record of managing things at the scale it demanded.
The foundation of this superior performance was down to how AGL has employed Advanced Analytics coupled with Marketing Automation, built on the backbone of custom Technology Solutions using in-house Accelerators.
Deployed throughout Maruti Suzuki’s vast network of dealerships in multiple locations across the country, this hyperlocal marketing strategy has proved to be extremely effective in helping the OEM strengthen its digital presence, capturing the high purchase intent ‘near me’ searches, streamlining dealer lead management as well as customer journeys, and much more.
Sharing his opinion of this burgeoning partnership, Maruti Suzuki India senior executive officer, marketing & sales Shashank Srivastava commented, “The contribution of hyperlocal marketing to our business is significant and digital leads from this program account for nearly 30 per cent of our car sales. AdGlobal360’s are specialists in this and we are looking at a partnership that will collectively help us grow manifold. We look forward to their expertise in managing a program of this scale and delivering effectively on our expectations.”
Speaking on the win, AdGlobal360 CEO Rakesh Yadav said, “This is more than a win for us, since we were already managing half of Hyperlocal Marketing for MSIL. This is a validation of our expertise and the value we bring to our partners, MSIL and the Dealers. It is our promise that with our continuous investments in understanding Indian Consumers through our Sei-katsu-sha philosophy, we will keep getting better and deliver better outcomes.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
