Brands
MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors
Mumbai: MiniKlub, a destination for baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their family values and modern parenting approach, the couple represents the brand’s mission to provide parents with quality products and services for their children.
MiniKlub’s brand ethos focuses on ‘Happy Parenting,’ emphasising a positive and stress-free parenting journey. As successful parents, Shahid and Mira embody the joyful parenting values that MiniKlub promotes. Their partnership underscores their belief in the brand’s quality and extensive range of products, including newborn essentials, baby care items, baby wear, kids’ fashion, footwear, toys, and travel products—all available in one place.
MiniKlub director Anjana Pasi commented, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”
The Kapoor family’s appeal, with Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub’s connection with a wider audience, particularly families seeking a trusted brand for their children’s diverse needs.
Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”
Mira Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”
Founded in 2013, MiniKlub is known for its premium apparel that combines comfort, functionality, and sustainability. The brand aims to be a one-stop shop for parents, offering a variety of products including newborn essentials, baby wear, kids’ fashion, footwear, toys, travel items, and baby care products—all in one place. It is a must-visit store for children from newborn to eight years old.
This partnership is expected to significantly impact the parenting industry in India, providing consumers with a wide range of high-quality products designed for joyful and easy parenting.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
