Brands
Senco Gold & Diamonds partners with Kartik Aaryan & Kiara Advani
Mumbai: Senco Gold and Diamonds, the leading jewellery retail chain from Eastern India, is thrilled to announce its association with the highly anticipated film “Satya Prem ki Katha,” starring Kartik Aryan and Kiara Advani. As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection inspired by the film’s captivating designs.
“Satya Prem ki Katha” revolves around the enchanting love story of Satya Prem and Katha, boasting mesmerizing visuals and a musical wedding theme. This seamless association with the film perfectly aligns with Senco Gold and Diamonds’ commitment to offering exceptional artisanship and elegance.
Kiara Advani, the renowned bollywood actor who portrays the character of Katha, also serves as the national brand ambassador for Senco Gold and Diamonds. This partnership highlights a natural extension of the collaboration, creating a synergy between the film’s narrative and the brand’s values.
Senco Gold and Diamonds director Joita Sen expressed her enthusiasm about the partnership, saying, “We are thrilled to collaborate with the film ‘Satya Prem ki Katha’ and unveil an exclusive jewellery collection that captures the essence of the movie’s love story. At Senco Gold and Diamonds, we are dedicated to creating designs that reflect classic trends that resonate with our customers’ aspirations and desires”.
Senco Gold and Diamonds has also introduced a special collection featuring polki, kundan, antique, diamond, and gold bridal jewellery under the SatyaPrem Ki Katha label. Customers can now explore this extensive range and indulge in the exquisite craftsmanship at Senco Gold and Diamonds’ stores and websites. The price range for this collection starts from approx. Rs one lakh. Additionally, to cater to the young girls who perceive jewellery as an extension of their self-expression, Senco Gold and Diamonds has unveiled the “Gossip from the House of Senco” collection inspired by Satya Prem Ki Katha. This everyday wear collection offers affordable and contemporary pieces that reflect the latest trends.
The team of Satya Prem Ki Katha shares their excitement about the collaboration, stating, “The intricate artistry and timeless beauty of Senco Gold and Diamonds perfectly complement the essence of ‘SatyaPrem ki Katha.’ This association brings a touch of authenticity and grace to the film, elevating the overall visual experience for our audience.”
In an exciting campaign, customers purchasing the exclusive SatyaPrem Ki Katha Collection will have a unique opportunity to meet the lead cast of the film, adding an extra touch of magic to their jewellery experience.
For more information about the exclusive SatyaPrem Ki Katha Collection and other offerings, please visit Senco Gold and Diamonds’ stores or https://sencogoldanddiamonds.com.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
