Brands
Sonakshi Sinha’s brand Soezi enters international markets and the first stop is Seychelles
Mumbai: Soezi, the brainchild of acclaimed actress Sonakshi Sinha and entrepreneur Srishti Raai, has made waves in the beauty industry with its exquisite collection of press-on nails. Offering a dazzling array of designs and colors never seen before, Soezi has redefined the way people adorn their nails, to make fashion accessible and easy.
With a deep-rooted passion for beauty and a keen eye for innovation, Sinha and Raai identified a gap in the market for high-quality press-on nails that exude elegance and luxury. Determined to revolutionize the industry, they meticulously curated a collection that combines impeccable craftsmanship with unparalleled style.
Taking their vision to new heights, Soezi recently launched internationally in Africa, with Seychelles serving as their first destination. Known for its vibrant market for press-on nails, Seychelles provided the ideal backdrop for Soezi to showcase its exquisite collection to the world. The brand’s co-founders, Sinha and Raai, along with their dedicated team, hosted a magnificent event to mark this momentous occasion and launch.
“We are thrilled to introduce Soezi to the African market and beyond. Our goal is to offer individuals the opportunity to effortlessly elevate their style and express their unique personalities through stunning nail art. With Soezi, beauty becomes a way of self-expression and an attitude you carry with you. We are humbled to be exploring International markets, and Seychelles has been the right place to start”, said Soezi co-founder Sonakshi Sinha.
Looking ahead, Soezi has ambitious plans for aggressive scaling in other countries this year. With an unwavering commitment to quality, creativity, and customer satisfaction, the brand aims to make its mark on the global beauty landscape.
Soezi is a luxury press-on nail brand founded by renowned actress Sonakshi Sinha and entrepreneur Srishti Raai. Offering a wide range of stunning designs and colors, Soezi aims to revolutionize the nail industry with its commitment to quality, craftsmanship, and creativity. With a global vision, Soezi is set to redefine luxury nail art and inspire individuals worldwide to embrace their unique style.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
