Ad Campaigns
myBillBook continues its ‘Tum Kamaal Ho’ campaign on MSME Day
Mumbai: myBillBook, India’s GST billing and accounting software by FloBiz, has launched a brand video under its MSME Day exclusive property, ‘Tum Kamaal Ho’. The brand released a high-energy MSME anthem last year to celebrate the resolve and spirit of MSMEs. This year they have followed this up with a heartfelt video with the narrative of how these small businesses become a part of our daily life, and while their efforts, unlike larger enterprises, are not visible to the masses and do not capture the news headlines, but are a big factor in propelling the nation’s economic growth.
The 90-second video incorporates relatable and common phrases used to address MSME owners like Bhaiya, Didi, Uncle and Aunty, while the visuals showcase their perseverance and determination to overcome everyday business challenges. MSMEs contribute 30% to India’s GDP and provide employment to 110 million people. They are known for their multi-tasking and adaptability qualities and play multiple roles like the salesperson, delivery person, cleaner, manager, accountant and any other role required by their nature of business. MSMEs may not have the advantage of easy-to-get credit, the best marketing tools, a readily available workforce and many other means, but they still offer value & exemplary customer service for their customers by prioritising building long-term relationships with customers, employees, and suppliers. The campaign is released on YouTube and will be promoted through various social media & digital channels.
FloBiz CEO & co-founder Rahul Raj said, “We are thrilled to launch the succession to our MSME anthem, Tum Kamaal Ho, in the form of this video. We are proud to support the mission of Aatmanirbhar Bharat and believe that MSMEs are the backbone of India’s economy. myBillBook has always been at the forefront of offering value to MSMEs through our technology and content, and the occasion of MSME Day is always special for us as an organisation. We hope our attempt to praise and respect the efforts through the content property ‘Tum Kamaal Ho’ will inspire more people to appreciate and support MSMEs in their communities.”
FloBiz director – brands & growth marketing Pulkit Saboo said, “The latest version of Tum Kamaal Ho thoughtfully portrays the diverse roles of small business owners and helpers who tirelessly contribute to the Indian economy in their unique ways. As the MSME anthem, it showcases our commitment to being true champions for MSMEs, emotionally connecting with individuals who aspire to start a business or have already overcome challenges to define their destiny. By doing so, we aim to strengthen our long-term marketing and communication plans, forging deeper connections with our end customers. We hope that the long-term property ‘Tum Kamaal Ho’ becomes a daily source of inspiration, empowering individuals to remind themselves of their own excellence and resilience – Tum Kamaal Ho!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
