Ad Campaigns
Angel One’s latest campaign #JagrukTejaBhai encourages safe online and investment habits
Mumbai: Angel One Ltd. (formerly known as Angel Broking Ltd.), India’s Fintech company, has launched an industry-first fraud awareness campaign – #JagrukTejaBhai – across platforms. As a market leader, Angel One believes it is duty-bound to protect the interests of retail investors. With this campaign it aims to educate, inform and create awareness about tactics used by scamsters to defraud investors.
The campaign aims to increase awareness about the common financial frauds that occur in the market. It empowers retail investors by educating them on how to detect and avoid fraudulent activities. The objective of the campaign is to protect retail investors from financial loss by encouraging them to take proactive steps to safeguard their investments. Launched with a multi-platform strategy on social media platforms like YouTube, Twitter, Instagram and Telegram, the campaign is designed to achieve a multiplier effect to create an impact. It is an eight-part series campaign featuring Teja bhai, who is young, dynamic, humorous and relatable, and shares simplified messages with young traders.
Angel One Ltd. CGO Prabhakar Tiwari said, “With the increase in digital platforms usage, there has also been a rise of cyber fraud cases. As a market leader, we are responsible to protect the interests of retail investors, especially the first-timers. Through this campaign, we strive to educate them in a light-hearted manner, which is both interesting and informative.”
Angel One Ltd., chairman & managing director Dinesh Thakkar said, “India is experiencing a growing base of retail investors, who are largely transacting through digital platforms. It is imperative that they are well versed with the financial risks associated with today’s digital age. This campaign is a step in that direction. Our endeavour has always been to create a safe and secure environment for retail investors, as we offer our digital led wealth creation solutions.”
The Fintech company will leverage moment marketing to increase traction & drive relevant conversations related to the campaign using static creatives, hashtags, microsites, podcasts, emailers, push notifications, brochures, posters, etc.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
