Brands
B-Tex ropes in Boman Irani as brand ambassador
Mumbai: B-Tex, India’s largest manufacturer of dermatological over-the-counter (OTC) pharma products has announced its collaboration with renowned superstar Boman Irani as the brand’s new ambassador. With this association, B-Tex seeks to leverage Irani’s popularity, immense fan base, and influential voice to significantly impact the market and reinforce its position as a leading brand in the industry.
B-Tex’s extensive range of OTC pharma products, including their popular White Ointment, has been trusted by millions of consumers in India for decades. All of B-Tex’s products are specially formulated to effectively combat various skin conditions such as eczema, ringworm, scabies, itches, cold cracks, pimples, and more. B-Tex’s objective since its inception has been to provide superior-quality products to individuals in need, ensuring that their skin diseases are taken care of.
“We are elated to welcome Boman Irani as our brand ambassador,” said B-Tex CMD Ajay Patel. “His unparalleled talent, magnetic charisma, and an unwavering pursuit of excellence harmoniously resonate with our brand’s core values and mission. With his immense popularity and influential aura, we stand resolute in the belief that this synergistic partnership shall transcend boundaries, elevating our outreach and fortifying our stance in the ever-evolving market.”
“I believe that true greatness lies in the ability to inspire others. As a brand ambassador for B-Tex, I am humbled to have the opportunity to inspire individuals to embrace their uniquenessand celebrate their skin’s journey to health and vitality. Together, we intend to create a positive impact and empower people to radiate confidence from within,” stated actor Boman Irani.
B-Tex’s motto, “Your Skin Disease Is Our Concern,” remains at the heart of its operations. With the support of Boman Irani, the brand aims to continue fulfilling this commitment and ensuring that individuals across the country have access to reliable and effective dermatological solutions. This collaboration is also set to open new doors for B-Tex to untapped markets and drive the brand toward unprecedented growth and consumer engagement.
Established in 1946 in Mumbai, B-Tex has grown exponentially over the years, gaining a reputation for excellence and innovation. In line with its commitment to constant improvement, the company shifted its plant and corporate office to Navsari, Gujarat, after 23 years. The move allowed the company to harness the benefits of the state’s advanced infrastructure and facilities, further enhancing their production capabilities and enabling them to better serve their valued customers.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
