Ad Campaigns
Get Ready to Go Wild: Cornitos Introduces Corny the Chimp mascot
Mumbai: Cornitos, the forerunning brand of Greendot Health foods Pvt Ltd, proudly announces the launch of its new, wild mascot, ‘Corny-the uncooperative Chimp’ in the new campaign, Titled ‘Cornitos – Wild As You Like’. This campaign not only showcases the search for a mascot but also embodies the message of embracing the wild side. Choosing the right mascot for a brand can be a real challenge, and Cornitos is proving just that in its latest uproarious brand campaign, and who better to embody this untamed spirit than the mischievous and uncooperative Corny the Chimp.
“We believe Corny the Chimp adds a whole new dimension to our brand identity,” declares Greendot Health Foods Pvt. Ltd managing director Vikram Agarwal. “He embodies our values of innovation, playfulness, and delicious snacking experiences. Corny is our wild and lovable brand ambassador who will forge a strong connection with our consumers and enhance our brand recognition.”
Composed of two teaser films and a grand brand mascot launch film, the campaign starts in a luxurious conference room where suggestions for mascots are met with hilarious flashbacks of daring adventures and amusing rejections. The teasers leave viewers craving more, with the words “To be continued…” building anticipation. The storyline then unfolds on an auditorium stage in the main mascot launch film, introducing Corny the Chimp as the brand’s lovable and mischievous mascot.
To promote Cornitos’ mascot, a 360-degree campaign has been deployed, featuring Corny the Chimp as the brand ambassador. He will be featured across all brand communications, including digital platforms, print media, and retail spaces.
Crayons Advertising chief strategy officer Samir Datar, the creative mind behind this extraordinary campaign, shares, “Developing Corny the Chimp as the brand mascot was a thrilling and collaborative process.”
The ‘Cornitos – Wild As You Like’ campaign truly captures the spirit of the brand and its adventurous snacking options. With the introduction of Corny the Chimp, the excitement and enjoyment associated with snacking will reach new heights, inviting consumers to unleash their wild side and explore the exquisite Cornitos range of delicious and innovative snacks.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
