Brands
playR gears up for the revolutionary and adventurous cycling experience with playR Bicycle
Mumbai: playR is a leading sports and lifestyle brand with a range of apparel, sports equipment, and accessories and is the official merchandise partner for various IPL franchises including CSK, MI, RR and PBKS. playR has recently introduced bicycles to unleash your adventurous journey. With a strong commitment to quality, performance, and user satisfaction, playR has developed cutting-edge bicycles that combine advanced technology, superior craftsmanship, and an unparalleled sense of adventure.
The playR Bicycle is the ideal travel buddy for anyone who enjoys weekend exploration for pure thrill. The experience of cycling should be enjoyable, and playR recognises the value of rider comfort.
Made and designed especially in India, playR has come up with a wide range of bicycles that are efficient to ride as well as last longer in comparison to other bicycles. playR with its brand encourages people to stay fit and maintain a healthy lifestyle as their tagline itself says, “Let’s Play”.
There are 4 categories of bikes under playR which include mountain series, hybrid series, city series and road series. The range of bicycles from playR range has 24” BFF Mountain, 26” Score City, 26” Crew Hybrid, 26”-29” Stallion Mountain, 26-29” Atom Alloy Mountain and 700c Ciclo Road Series. The cycles have disc brakes, tyre quick-release functions and are packed ready to use with 95% assembled. playR cycles come with various options of single-speed and multi-speed options.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
