Ad Campaigns
Fincare Small Finance Bank launches a new brand campaign – ‘The Great Indian FD Fest’
Mumbai: Fincare Small Finance Bank is pleased to announce the launch of its new multilingual TVC Campaign ‘The Great Indian FD Fest’. This monsoon season it is raining interest rates on fixed deposits, with very attractive rates for both senior citizens and general citizens. At present the bank is offering rates as high as 9.11 per cent for senior citizens and 8.51 per cent for general citizens.
The media campaign also features Fincare Small Finance Bank’s brand ambassador – Grand Master Viswanathan Anand. The campaign went live on 10 July 2023, and ran across TV – English and Regional News Networks, as well as on Social-Media with a focus on Metros and key regional markets.
The campaign’s primary objective is to raise awareness about Fincare Small Finance Bank’s competitive interest rate offering for all categories of customers. Additionally, it emphasizes the significance of fixed deposit as a stable and long-term investment vehicle which is suitable for everyone, whether starting a job or building a marriage or education kitty or looking to park their retirement nest egg in a low-risk high-return option.
Commenting on the brand campaign, Fincare Small Finance Bank CMO Pankaj Gulati said, “I’m thrilled to announce the launch of our new brand campaign – ‘The Great Indian FD Fest.’ This campaign celebrates the spirit of financial empowerment and presents a golden opportunity for every Indian to secure their financial future through fixed deposits. With attractive interest rates, flexible tenure options, and an emphasis on safety, this offering sets the path that leads to your goals. We believe you can experience the joy of financial freedom with Fincare Small Finance Bank and ‘The Great Indian FD Fest’ is an ode to the deep love for FDs that resides in every investor’s heart.”
With the FD value proposition reaching out to the target audience through multiple channels, Fincare Small Finance Bank is aiming to drive increased interest, engagement, and ultimately, conversion of prospects into loyal customers and eventually to advocates.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
