Ad Campaigns
Kotak Life Insurance launches ‘AdvisorsForLife’ campaign
Mumbai: Kotak Mahindra Life Insurance Company Ltd. (Kotak Life) has announced the launch of its latest campaign, #AdvisorsForLife. The campaign has two digital films that celebrate the Life Advisors (LAs) and Bank Relationship Managers (RMs) who tirelessly serve customers and support the Company’s brand promise of ‘Hum Hain…Hamesha’. The campaign intends to reinforce the public perception of life insurance category’s frontline team members, inspiring them to keep up their crucial role in ensuring the financial protection of the nation.
The campaign positions the LAs and RMs as the real life heroes who are silently helping millions to secure their families’ future and achieve their financial goals. The films will run on digital and social media platforms, including YouTube, Facebook, Instagram and LinkedIn.
Kotak Mahindra Life Insurance Company joint president & head – Institutional Business, Marketing & Alliances Subhasis Ghosh said, “Life Advisors and Relationship Managers are usually the first point of contact that life insurance companies have with consumers. Often, the significant role played by them in converting prospects to customers, securing customers’ future and serving them throughout the duration of their policies, goes unnoticed. With this campaign, Kotak Life intends to shed light on these individuals’ invaluable contributions and pay tribute to all the frontline team members of the entire life insurance category who are the real heroes of our industry.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
