MAM
SAMCO Securities announces new campaign ‘Andekha Sach’
Mumbai: SAMCO Securities, a leading online stockbroker in India, is proud to empower traders to tap into their hidden potential to succeed, through its new integrated campaign – “Andekha Sach”. With this campaign, SAMCO Securities becomes the first stockbroker in India to launch a new feature ‘My Trade Story’ to provide traders with insights derived from their personal past trade performance, on the next-gen SAMCO CRP (Capital Resource Planning) platform.
The three-part video series, created by The Womb, aims to highlight common trading mistakes that even experts can make unknowingly. The first video, a humorous depiction of a surgeon losing his scissors post surgeries is akin to traders losing money in the stock market. For the first time in India, My Trade Story will highlight such patterns and insights derived from a trader’s personal experience to help them trade better. The hyper-personalized and advanced trading features will also offer benefits worth Rs 12,000 to the clients free of cost, as an introductory offer.
SAMCO Group CEO Jimeet Modi stated, “Our CRP platform offers a range of industry pioneering features including real-time market data, technical analysis tools, stop-loss orders, margin trading, and educational resources, among others, to support traders overcome common yet daunting challenges. In addition to trade level insights, My Trade Story provides actionable suggestions designed to improve their trading success score. We are launching this awareness campaign to assist traders across different levels of experience to improve their performance and achieve their financial goals.”
The remaining videos in the series continue to feature the surgeon who repeatedly reminds himself not to forget his scissors. Along his journey, he encounters two SAMCO Securities customers who are also determined not to repeat their past trading mistakes that they became aware of through the SAMCO Trading App. The videos are informative, entertaining, and offer practical tips and advice from SAMCO Securities’ experts.
Speaking on the campaign, SAMCO Securities CGO Ajay Dusane said, “SAMCO Securities has always kept customer centricity at its core and this campaign is an extension of the same. We strongly believe that the new features showcased through “Andekha Sach” will serve to be a valuable reminder to traders on the scope of improvement possible by monitoring and analysing past trends. We wish to urge them to avoid the common mistakes that even experts can make unintentionally, as well as extend our support in unlocking their maximum potential.”
The integrated campaign featuring TVC, print ads and social media amplification has been designed by The Womb. Highlighting the objective behind the campaign, Suyash Khabya, Creative Head, The Womb, noted, “The insight of Andekha Sach is an eye-opener. And we were very clear, we wanted to land it in a simple yet unignorable manner. With this campaign, we have achieved a first of sorts where we have a 3-part story stitched together. So the viewer gets to see the Andekha Sach through an analogy and then through the life of two traders.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
