Brands
Trunativ launches WHO-approved sugar replacer ‘Everyday Sweet’
Mumbai: Trunativ, a prominent company in the wellness industry, has recently launched a natural sugar replacer called “Everyday Sweet.” This product is designed to provide a healthier alternative to traditional sugar consumption, catering to the increasing demand for healthier food options among health-conscious individuals. The availability of natural sweeteners that do not have detrimental effects on health is particularly beneficial in India, which has one of the highest prevalence rates of diabetes.
Everyday Sweet by Trunativ contains 100 per cent Monk Fruit extract and Erythritol, which are natural sweeteners approved as safe for consumption by the World Health Organization (WHO). The combination of these ingredients offers the same sweetness as sugar but without the negative consequences. It has no impact on insulin levels, making it suitable for individuals with diabetes, and it is also vegan-friendly. Additionally, Everyday Sweet has almost no calories, making it an ideal choice for those looking to reduce their sugar intake while still enjoying the sweet taste they love. Furthermore, this product can help reduce sweet cravings.
One of the key advantages of Trunativ Everyday Sweet is that it does not compromise on taste or texture, setting it apart from other sugar substitutes in the market. It seamlessly integrates into various food and beverage applications, making it suitable for a wide range of products, including baked goods, beverages, and desserts. This allows consumers to indulge in their favorite treats without the guilt associated with excessive sugar consumption.
Trunativ’s Everyday Sweet is a revolutionary product that provides a natural and healthier alternative to sugar. With its WHO-approved ingredients, low-calorie content, and ability to reduce sweet cravings, it aims to cater to the needs of health-conscious individuals seeking to make better dietary choices.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
