Brands
Modi Naturals launches Oleev Kitchen Junior Peanut Butter
Mumbai: Modi Naturals Ltd, a leading food and beverage company in India, has announced the launch of a new product category of Junior Peanut Butter under its brand Oleev Kitchen. The product is specifically designed for children aged 4-12 years old and is fortified with GrowX formula containing essential vitamins & minerals making it the only peanut butter brand in the country which is exclusive for children.
The GrowX formula in Oleev Kitchen Junior Peanut Butter contains vitamins – A, E, D, and minerals – iron & calcium. Vitamins A, E, along with Iron strengthen the body’s immunity. Whereas calcium and vitamin-D improve bone-density and make muscles stronger.
Speaking about the launch of Oleev Kitchen Junior Peanut Butter, Modi Naturals Ltd., Jt.- managing director, Akshay Modi said, “We are excited to launch Chota Bheem Junior Peanut Butter, which is a delicious and nutritious way to help children grow and develop. We believe that it is important to start early when it comes to making healthy choices for children, and this product is a great way to do that. We are confident that Oleev Kitchen Junior Peanut Butter will be a hit with children and parents alike. It is a delicious and nutritious product that is sure to become a staple in many modern households.”
Oleev Kitchen Junior Peanut Butter is available in three variants – Crunchy, Creamy, and Choco Hazelnut. The Choco Hazelnut flavoured peanut butter has 75% lower sugar levels than other chocolate spreads in the market, making it particularly healthy for children. The product is affordably priced at MRP of Rs 249 for a jar of 350 gms and is currently available on Amazon and nearby grocery stores.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
