iWorld
Lionsgate Play redefines entertainment in South Asia with new identity
Mumbai: With its roar of success echoing louder than ever, Lionsgate Play, the global entertainment brand that offers specially curated premium content, has unveiled its revamped brand identity across South Asian markets including India, Indonesia, Philippines, and Malaysia. Inspired by the concept of a prism, the platform’s new logo reveals multiple perspectives, conveying the diverse narratives of Lionsgate Play and its multifaceted approach to storytelling. The prismatic concept allows for a fluid transition in and out of the brand’s new hero colour, teal, maintaining the cinematic appeal and highlighting a bold new endeavour. Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust.
As a brand that believes in standing up for what is right and takes the road less traveled to attain its goals, Lionsgate Play is fearlessly committed to its core values of being relentlessly brave, innately inclusive, purposely provocative, creatively empowering, and authentically engaging. The brand’s voice is not just what they say, but how they say it, which is consistent, cohesive, recognisable and unique, enabling them to communicate and connect with its audience, fostering trust and familiarity. Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface, enhancing the consumer experience with seamless navigation, faster app loading time and an overall increase in stability promising a polished look and feel when streaming content.
Sharing his thoughts on the same, Lionsgate Play Asia president Rohit Jain said, “As a brand, Lionsgate Play not only provides opportunities for a range of voices to be expressed, but it seeks to present characters with complexity and depth. The new identity represents innovation, energy and excitement; the perfect embodiment of all that we aim to achieve for the brand. Through this refreshed identity, our goal is to provide premium content that is consistent, original and bold. We hope our efforts appeal to the viewers and showcase the true essence of what Lionsgate Play is about.”
Commenting on the new brand identity, Lionsgate executive vice president Amit Dhanuka said, “Lionsgate Play is a global entertainment brand offering premium content at a fair price – we tell stories that embrace unique perspectives and broaden the horizons of our viewers. As Lionsgate Play continues to strengthen its presence across South Asia, our new brand identity will stand testament to present bold, diverse and captivating narratives that resonate with audiences. The brand refresh reflects the brand’s core values – relentlessly brave, innately inclusive, purposely proactive, creatively empowering and authentically engaging. It is multifaceted in its approach to storytelling, and this is where we draw our inspiration, providing audiences with the best viewing experience.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
