iWorld
Hallmark Movies Now’s heartwarming content finds a new home in Tata Play Binge
Mumbai: Tata Play Binge, one of India’s leading OTT aggregator platforms, further expanded its global content portfolio by announcing its latest milestone addition, Hallmark Movies Now – an American OTT platform known for its heartwarming romances, delightful comedies and thematic content around seasons and holidays. Hallmark Movies Now joins Tata Play Binge’s expansive portfolio of 25+ OTT apps.
Hallmark Movies Now provides positive and lighthearted entertainment the whole family can enjoy, spotlighting content from American pop culture juggernaut Hallmark Channel, which reigned as the #1 entertainment cable network of the year in 2022 and drives a prevalent, devoted fanbase for its brand promise to put feel-good programming into the world. On Tata Play Binge, audiences can expect a diverse selection of series and movies that guarantee a fulfilling experience throughout the year. Tata Play Binge will stream some of Hallmark Movies Now’s hit Hallmark films like ‘The Beach House’, ‘Love in Store’, ‘Dater’s Handbook’ starring Meghan Markle, along with the some of the platform’s most beloved titles like ‘Fashionably Yours’, ‘Her Pen Pal’, ‘Caribbean Summer’, ‘The Secret Ingredient’ starring Chef Maneet Chauhan, and the fan-favorite series ‘When Calls the Heart’, among others. With a robust library of seasonal films and shows, the OTT platform’s content library is sure to tug heartstrings.
Talking about this latest addition, Tata Play’s chief commercial and content officer Pallavi Puri said, “With each new OTT partner addition, Tata Play Binge presents an unparalleled selection that sets us apart from the rest. It has established itself as a vibrant destination where audiences can indulge in exceptional content from around the world, redefining their streaming experience. With its huge catalogue of Binge worthy content, we are certain Hallmark Movies Now will leave a mark on our viewers.”
“We’re proud to partner with Tata Play Binge and further expand the presence of our widely beloved Hallmark movies and series in India,” said Francisco Gonzalez, SVP, International Distribution, Hallmark Media. “Subscribers are sure to enjoy the positive impact of Hallmark Movies Now’s signature brand of feel-good content.”
Hallmark Media is represented by Brandwith, a premier representative and distribution company in the Asia Pacific Region.
Hallmark Movies Now will join the band of 25+ popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, MX Player, SonyLIV, ReelDrama, Jio Cinema, Aha, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Hoichoi, Voot Kids, manoramaMAX, Koode, Tarang Plus, Curiosity Stream, EPIC ON, ShortsTV, Travelxp and DocuBay. Content from all these platforms is available to viewers of Tata Play Binge through a single subscription and single user interface. Free gaming is also available on Tata Play Binge as another point of engagement. Netflix and Amazon Prime Video plans are available for Tata Play DTH subscribers. Viewers can enjoy all the apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
