Ad Campaigns
Pocket52 unveils ‘Ab Club Badalne Ka Time Aa Gaya’ campaign
Mumbai: Pocket52, one of India’s leading online poker brands and title sponsor of the Poker Sports League (PSL), is thrilled to announce the launch of its newest thrilling campaign ‘Ab Club Badalne Ka Time Aa Gaya’ offering an elevated poker experience to all users. With this, Pocket52 aims to captivate poker-playing audiences by introducing a plethora of exciting new developments within the platform. The campaign embodies the spirit of change and innovation, offering an unparalleled and immersive gaming experience to poker enthusiasts, bolstered by an ever-growing community of passionate players.
Poker platforms foster a unique sense of identity to their users, where players find themselves immersed in a rush of achievements, challenges, and victories. In recognition of the evolving subculture surrounding online poker where many individuals are often considered underdogs, this campaign aims to showcase the glory of their skills and a sense of camaraderie amongst like-minded enthusiasts.
The campaign features a multitude of activities. To build credibility and expertise within the poker community, it introduces India’s leading poker champions – Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra as Pocket52’s ‘Poker Pros’. It also announces several other mega multi-table tournaments with grand prize pools on the platform and the launch of the brand’s new desktop application with an all-new experience – enhanced features, a regenerated interface, multiple lingo options, and much more. Lastly, the brand has also launched three engaging films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on Jio Cinema and other social and OTT platforms.
Commenting on the launch, Pocket52 director Nitesh Salvi said “We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community. Pocket52’s ‘Ab Club Badalne Ka Time Aa Gaya’ campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We’re here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before.”
The ‘Ab Club Badalne Ka Time Aa Gaya’ campaign is live across Pocket52’s website, social media platforms, YouTube channel, JioCinema and other select OTT platforms.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
