Ad Campaigns
DOT media & boAt join forces to launch AIRDOPES
Mumbai: In a world where brands strive to make their mark in the digital domain, boAt, the leading tech brand, has shown us how it’s done with their recent influencer-powered campaign. Embracing the power of social media, boAt joined forces with Dot Media, an influencer marketing agency, and together, they launched the AIRDOPES that unleashed an electrifying wave of content that resonated with audiences far and wide.
This ingenious collaboration featured a team of talented influencers, each armed with their unique skills and charisma. They embarked on a mission to spread boAt’s brand message in a way that captivated the hearts and minds of their followers.
Meet the Fab five– Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai, and Sufiyan Javed – the internet’s latest sensation! These creators made sure that we put on a show that had us refreshing our screens more times than we care to admit. Each of the fab five took to Instagram with their distinct style and flair, captivating audiences left, right, and centre.
Aryan Kataria, with his charismatic salesmanship, has taken the art of selling to another level. Engaging with his audience and using humour to his advantage, he effortlessly promoted boAt Airpods for an irresistible price of just 999.
Rishabh Rai’s journey began with a revelation, as the number 999 became his lucky charm. Exploring the best deals, he stumbled upon the incredible offer on the boAt Airdopes.
Infusing a Bollywood twist into the campaign, Aatman Desai brings his own unique flair to the table.
Srishti Garg, known for her practicality and humour, put up an endearing video suggesting inexpensive gift ideas for her broke friends and playfully mentioning boAt Airdopes priced at just Rs 999
For Sufiyan Javed, life is all about dance and living every single moment, and boAt Airdopes have become his ultimate musical companions.
Together, the Fab five’s distinct personalities and engaging content have become a virtual magnet, with audiences eagerly awaiting every update. The numbers speak volumes, with the campaign amassing a jaw-dropping over 700k views across Instagram, showcasing the sheer power of influencer marketing executed with precision.
What sets this collaboration apart is the seamless fusion of cutting-edge tech with the irresistible allure of social media influencers. boAt and Dot Media have crafted a potent formula for success, demonstrating how brands can leverage the digital age to their advantage.
As the campaign continues to make waves, it marks just the beginning of a revolutionary approach that will reshape digital marketing as we know it. The fab five and their remarkable journey will leave you enthralled and inspired, as boAt sets new standards for digital engagement.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
