Ad Campaigns
TVA.Group nails Flipkart’s Nothing Phone (2) launch
Mumbai: An outstanding campaign for the exclusive launch of Nothing Phone (2) on Flipkart has resulted in an incredible 200 million impressions. The promotional event featured a grand unboxing of the innovative device and was marked by the participation of celebrated personalities from across the country. In a strategic masterstroke, TVA.Group, curated a groundbreaking product launch campaign for the much-anticipated release of the Nothing Phone (2), exclusively on Flipkart.
The campaign was inspired by iconic cities across India and boasted a lineup of luminaries like Shruti Hasan, Saba Azad, Arjun Kapoor, Vijay Verma, Babil Khan, KING, and Yash Dasgupta. Over 50 celebs and creators joined hands to unbox the phone at 2 PM on 14 July across 30 cities, contributing to a momentous launch, one of the biggest unboxings in the country, and the campaign’s monumental success.
“Nothing Phone (2),” a distinctive Android smartphone that debuted in the market earlier this month. The device boasts remarkable specifications that have garnered considerable attention. Notably, it has demonstrated superior performance by outpacing even the esteemed iPhone 14 Plus in a rigorous speed test. The combination of its cutting-edge features and impressive results in real-world comparisons position the Nothing Phone (2) as a compelling option for discerning smartphone users seeking a premium experience.
The grand launch of the Nothing Phone (2) in partnership with Flipkart marks an exciting milestone in the world of smartphones. With its transparent design, powerful Qualcomm Snapdragon 8+ Gen 1 chipset, and UI/UX innovations, the Nothing Phone (2) is set to captivate tech enthusiasts and redefine the smartphone experience.
Experiencing a sense of relief and accomplishment after a triumphant campaign, Tarika Gulabani, co-founder of TVA.Group,(www.tva.group) joyfully expressed, “After the incredible success of NOTHING Phone (1) launch mounted by TVA last year, this year our collaboration with Flipkart for this revolutionary launch has been a source of immense pride for TVA.group, and we eagerly anticipate the prospect of engaging in further exciting endeavours with Flipkart.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
