Ad Campaigns
realme releases the #CurveIntoTheNext digital campaign featuring Vaani Kapoor and Rohit Saraf
Mumbai: realme has released a digital campaign #CurveIntoTheNext for the recently launched realme narzo 60 Series 5G. Featuring Vaani Kapoor and Rohit Saraf, the digital campaign focuses on the stylish smartphone which defines the next-gen, offering a futuristic design and power that matches that of the cosmos! – here please add the connection/benefits/ impact for consumers.
The newly launched realme narzo 60 series 5G, is crafted to provide users with an unparalleled experience through leap-forward technology, a luxurious vegan leather design inspired by the Martian Horizon and an impressive curved vision display for a smooth and alluring experience. With the ‘Dare to Leap’ spirit, the realme 60 Pro 5G is the first and only smartphone in the segment with 1TB storage capacity, catering to the demands of Indian consumers from the mid-premium segment. The series surpasses the user experiences with exceptional performance, immersive display and lightning fast performance.
The digital campaign showcases a powerful message that emphasises on the realme narzo 60 series 5G ability to encompass and elevate the user’s capability to multi-task. The video takes us through Vaani Kapoor and Rohit Saraf’s journey of exploring their potential and chasing their passion with the help of the power packed narzo 60 series 5G.
Speaking about the digital campaign, Kapoor said, “I am happy to be roped in for the launch campaign of realme’s stunning new narzo 60 series 5G. The smartphone offers a wide range of features and a unique design which could be a good fit for the consumers.”
Expressing his views, Saraf said, “These are the power packed smartphones we need in our lives with hectic schedules. It gives me the ability to multitask without compromising on the style factor. I am grateful for the opportunity to be a part of this futuristic smartphone series, which is definitely what India’s youth is looking for.”
realme India product manager Bazul Kochar said, “At realme, we are committed to providing leap-forward technology to the Indian consumers. Catering to the demand of the next-gen, the digital campaign #CurveIntoTheNext for the narzo 60 series 5G showcases the fast-paced lifestyle of the youth and how important it is to have a smartphone that does it all. This digital film featuring Rohit Saraf and Vaani Kapoor rightly showcases the potential of the smartphone and its impressive features, essential for consumers who like to stand out from the crowd. The video has very well resonated with the consumers and garnered 20M+ views across YouTube and Instagram. To leverage our reach, we have also collaborated with Kyra, India’s first Meta-Influencer to connect with our Next-Gen consumers.”
This campaign wonderfully encapsulates how the realme narzo 60 series 5G is a perfect fit for the Next-Gen as it helps them navigate through their life filled with creativity, curiosity and a will to do better every day. The digital video campaign has garnered extensive appreciation from the audiences and continues to reach the potential consumers who aspire to #CurveIntoTheNext.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
