Ad Campaigns
HUID campaign earns Jos Alukkas the Best Retail Promotion Award
Mumbai: Jos Alukkas has been honoured with the esteemed “Best Retail Promotion of the Year 2023” award by Retail Jeweller India. This prestigious recognition is a tribute to Jos Alukkas’ extensive campaigns that have effectively promoted HUID along with its myriad advantages to consumers across the country. Jos Alukkas holds the distinction of being the first jewellery group to release an advertisement aimed to raise HUID awareness. Continuing their pioneering efforts, Jos Alukkas organised the country’s first HUID Exchange Fest.
The award was received by the Jos Alukkas managing directors Varghese Alukka and John Alukka at the Retail Jeweller India Awards 2023 held in Mumbai.
In its journey since inception, Jos Alukkas has remained a customer-focused jeweller, a frontrunner in spearheading multiple projects to empower customers with information on BIS-916 and now, HUID dissemination and promotion. Jos Alukkas laid out plans, that have not just awakened the customers’ knowledge but have started an extensive rush in the country. This is natural for a group that has the distinction of being the first jeweller to introduce BIS-916 stamped gold jewellery to their customers.
“We have always taken up and implemented the central government measures and reforms related to gold, which has benefited the consumers a lot. We will always take it as a mission to ensure pure gold,” said Jos Alukkas chairman Jos Alukka.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
