News Broadcasting
Zee News embraces an innovative Digital Out-of-Home (DOOH) strategy to elevate its prime-time show, ‘DNA’
Mumbai: The advertising media landscape has been evolving with time and so are brand strategies. In the present day and age, Digital Out-of-Home (OOH) billboards continue to maintain their significance and effectiveness in capturing the attention of audiences towards a new launch/ campaign in the economy.
While Sourabh Raaj Jain and the comeback of DNA have started to become the talk of the town, the large, visually compelling DOOH displays announcing its grand comeback, will play a crucial role in modern advertising campaigns. Zee News, one of the leading news channels of India, partnered with RoshanSpace to unleash the unique potential of increased awareness among large masses taking into consideration the unique potential and relevance of news reported on Zee News-DNA from Monday to Friday at 9 pm.
It has been observed that DOOHs include a slow-motion video, fade transition, glowing lights, and vibrant font that allows the audience to learn more about service/ product/ campaigns within a short period of time. Taking into consideration the fact that DOOH ensures increasing traction through a performance medium and has been appealing in many ways, Zee News stepped ahead and displayed 20 digital billboards across 4.7 kms of Western Express Highway, Mumbai.
Highlighting the marketing strategy, Zee Media Corporation Ltd marketing head Anindya Khare further highlighted, “In the realm of brand building, change is a constant. We believe in exploring new avenues for maximum audience engagement. Billboards encountered in daily routines, especially to offices and way back home on Western Express Highway, create non-intrusive brand recall. With DOOH, Zee News aims to raise awareness about ‘DNA’ using captivating graphics. Our goal is to foster positive perception and attract a larger audience to the show.”
RoshanSpace managing director Junaid Shaikh said, “We are fortunate to partner with Zee News. DOOH entails more than visibility; it’s about strategic placement, engagement and stronger recall. ProDigi is the longest DOOH network on W.E.H. Our aim is to strategically position DOOH ads in high-traffic zones, reaching our target demographic where they naturally encounter them. The non-intrusive aspect of DOOH ensures seamless brand recall for Zee News-DNA, fostering a positive visual experience and inspiring a broader viewership.”
The Zee News-DNA News show has been able to achieve a remarkable incremental audience in the past week, with Jain being the news host. This data reaffirms our strategic approach to delivering content that resonates with a wide spectrum of viewers across multiple platforms.
News Broadcasting
WITT Summit 2026 concludes in New Delhi
Babar Azam’s comical diving attempt goes viral as league introduces anti-dew measures.
MUMBAI: The WITT Summit just wrapped up with enough big ideas to fill a policy playbook because when India’s leaders, thinkers and icons gather under one roof, even the conversations hit sixes. The eighth edition of TV9 Network’s flagship What India Thinks Today (WITT) Summit 2026 concluded on Saturday after two days of dynamic discussions at its New Delhi venue. India’s largest multi-domain public policy and culture summit brought together political leaders, policymakers, sports icons, artists and technology innovators to examine the forces shaping contemporary India and its global standing.
Prime minister Narendra Modi delivered the keynote address on the theme “India and the World” for the third consecutive year. In a wide-ranging speech, he addressed the ongoing conflict in West Asia, calling for restraint and compassion while highlighting India’s continued development trajectory despite global turmoil.
The summit featured candid conversations with state leaders. Telangana Chief Minister A. Revanth Reddy articulated a people-first governance model and contrasted it with other development approaches. Madhya Pradesh Chief Minister Mohan Yadav declared that Left-wing extremism had been effectively eliminated in his state and highlighted preparations for the upcoming Kumbh Mela. Punjab Chief Minister Bhagwant Mann defended his government’s record, citing the closure of 19 toll plazas and creation of the Sadak Suraksha Force. Karnataka Deputy Chief Minister D.K. Shivakumar expressed confidence in Congress prospects in Assam and addressed recent allegations against him.
On geopolitics and national security, Union Minister Jyotiraditya Scindia outlined India’s ambition to become a builder of trusted digital infrastructure for the world, citing the rapid 5G rollout and village-level 4G connectivity.
Cricket received significant attention. Former India captain Sourav Ganguly praised player freedom and trust as hallmarks of great leadership and named MS Dhoni as the greatest captain due to his World Cup successes. India women’s team bowling coach Aavishkar Salvi credited the BCCI and Women’s Premier League for building a pipeline of world-class talent behind the team’s recent ODI World Cup triumph.
The summit also hosted the inaugural AI² Awards 2026, celebrating the convergence of human creativity and machine intelligence in storytelling and content creation. Poet and kathavachak Kumar Vishwas delivered a nuanced take on India’s concept of Dharma and criticised the recent arrest of an 80-year-old Shankaracharya. Veteran lyricist Sameer Anjaan and storyteller Neelesh Misra reflected on changing music trends and artistic responsibility in the wake of a recent controversy involving Nora Fatehi.
In a country where conversations often run as deep as the Ganges, the WITT Summit proved once again that when leaders, thinkers and storytellers come together, the real winner is public discourse lively, layered and refreshingly unafraid to tackle the big questions shaping India’s tomorrow.
