Ad Campaigns
Croma’s Independence Day campaign ‘Let Freedom Find You’ urges you to embrace freedom in everyday life!
Mumbai: Croma has launched a series of relatable digital films as part of their Independence Day Campaign, “Let Freedom Find You.” The campaign instills a powerful message that freedom can be found in the simplest moments. It highlights how technology significantly brings people closer to their moments of freedom or even becoming the moments themselves.
Croma’s #LetFreedomFindYou campaign celebrates the essence of freedom by delving into life’s simplest and most unexpected moments. Conceptualised by Croma, directed by Gaurav Gupta, and executed by Mothership Productions, the three thoughtful and relatable 10-second DVCs bring to life stories of individuals who break free from monotony, embrace their passions, and find solace in creativity.
The first DVC unfolds in a living room as a football flies through the window, momentarily angering the mother. However, we witness her taking a moment to rethink her anger. She then smiles and kicks the ball back out, influenced by Shaolin Soccer playing on TV. The film beautifully conveys the message of finding our freedom in the little things in our daily lives.
To everyone’s surprise, the second DVC introduces us to a CEO entering the office pantry. He is visibly annoyed by something but surprises everyone as he starts to cook something, thereby finding solace and release through the act of creation. Amidst his hectic corporate life, cooking becomes his moment of freedom.
The third DVC opens in the living room, where two kids are creating a dance reel for social media. They suddenly stop and are hesitant/scared as their father walks in and stares at them momentarily in what we feel is anger, but to the kid’s pleasant surprise, he also starts dancing along. The DVC ends with all three of them enjoying themselves together. The father created his moment of freedom and enjoyed it with his kids.
Commenting on the campaign, Croma COO Shibashish Roy said, “We believe technology is more than just a tool; it’s a way to limitless freedom. Our ‘Let Freedom Find You’ campaign shows how technology lets us escape the ordinary, find joy, creativity, and express ourselves. We are passionately committed to inspiring people to find their unique journey to freedom as they seamlessly integrate technology in every aspect of their lives.”
Croma’s Independence Day campaign, “Let Freedom Find You,” will reach audiences through diverse channels, including digital platforms, social media, and nationwide retail stores. Through these touching films, Croma celebrates the cherished activities and fleeting instants that remind us of the true meaning of freedom and how it intertwines with our daily lives. As a brand committed to pioneering technology solutions, Croma warmly invites everyone to join the jubilant festivities of freedom with the inspiring #LetFreedomFindYou campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
