Movies
Star Pravah sets Guinness World Record for ‘Ved’ world TV premiere
Mumbai: Star Pravah, Maharashtra’s leading channel has accomplished a remarkable feat as a run-up to the world television premiere of Ved. This event marks a significant milestone as the channel achieved a new Guinness World Records for using over 1446 umbrellas to form a heart shape. The creation of this heart-shaped symbol epitomises the beautiful love story depicted in ‘Ved’, with the umbrellas representing an iconic scene from the movie. This achievement stands as a historical first for both a Marathi movie and a Marathi television channel.
Scheduled for 20 August 2023, Star Pravah is poised to unveil the most significant love story of the year. In celebration of this premiere, Star Pravah orchestrated a Guinness World Records event in the presence of the movie’s director and actor, Riteish Deshmukh. The film not only marks Riteish Deshmukh’s directorial debut but also Genelia D’Souza’s inaugural appearance in a Marathi film. Their captivating love story and undeniable chemistry have enchanted the entire state of Maharashtra, resulting in a blockbuster success at the box office.
“The movie Ved was a super hit amongst viewers and witnessed great success at the Box Office when it was released in theatres. Star Pravah is excited to bring viewers this Marathi blockbuster as a part of our continued commitment to providing high-quality content that appeals to the whole of Maharashtra. We at Star Pravah, are proud to have created a Guinness World Record for the first time for a Marathi movie,” said a Star Pravah spokesperson.
“Star Pravah has achieved a commendable feat by achieving a Guinness World Record for the world television premiere of Ved. This is a very proud moment for entire Maharashtra and first time ever for Marathi movie industry. Genelia & I are extremely grateful to Star Pravah for giving us such a precious moment” said Riteish Deshmukh.
There is immense excitement amongst advertisers for the upcoming premiere too. Star Pravah has already on boarded a number of advertisers which include Philips, Wipro Consumer, Acko Insurance and Loreal.
“Philips Domestic Appliances is really excited about its collaboration with Ved. It’s a perfect opportunity for us to expand our reach given Star Pravah’s popularity,” said a Philips spokesperson.
The channel has cultivated a deep connection with millions of its viewers across Maharashtra. Deep rooted in Marathi culture, the channel’s diverse programming has garnered immense popularity within the state. Its compelling narratives and relatable characters have solidified the channel’s position as a consistent leader for the past three years.
Prepare to immerse yourself in the whirlwind of love with ‘Ved’, airing exclusively on Sunday, 20 August, at 7 PM on Star Pravah. Subsequently, the movie will have its Hindi premiere on Star Gold on 27 August at 8 PM.
Movies
Tamil film Made in Korea tops Netflix global chart, storms 24 countries
Cross-cultural drama races to No.1, marking a global breakthrough for South Indian cinema
MUMBAI: A Tamil tale has gone global at speed. Netflix’s Made in Korea has shot to No.1 on its Global Top 10 Non-English Films list, trending across 24 countries within days of release.
Premiering on March 12, the film, directed by Ra.Karthik and starring Priyanka Mohan, is the only South Indian title to claim the top spot across both licensed and Netflix original films, underlining the growing global pull of regional Indian cinema.
The story, which follows Shenba’s journey from Tamil Nadu to Seoul, has struck a chord for its emotional warmth, scenic visuals and cross-cultural appeal. Early word-of-mouth has powered its rapid climb, turning a modest release into a global talking point.
Monika Shergill, vice-president, content, Netflix India, said, “We are proud that a story like Made in Korea has become the first ever film from our south slate to land at the No.1 spot on our Global Top 10 Non-English Films list. It reaffirms our belief that there is so much more from India for the world to discover and embrace. This film stands out for blending two distinct cultures into one powerful story that explores universal emotions of love, friendship, belonging and family. At Netflix, we remain committed to championing authentic, locally rooted stories and it’s incredibly exciting to see a film like this travel so widely and connect with audiences around the world.”
Priyanka Mohan called the moment deeply personal. “Moments like these are what every artist truly hopes for. We always strive to give our best, but some films become very special in our journey as performers, and Made in Korea is one of them for me. Shenba is a character that touched my heart from the moment I read the script, and bringing her story to life has been incredibly meaningful. Working with Ra.Karthik sir was a wonderful experience. He has such clarity and sincerity in the way he tells stories. I’m also grateful to our producer Sreenidhi Sagar sir and the entire team for their constant support. And of course, my heartfelt thanks to Netflix for giving this story such a wonderful platform and helping it reach audiences everywhere.”
Ra.Karthik struck a similar note. “There are certain films you make with complete faith in the audience, believing they will connect with the emotions you are trying to convey. It is truly heartening to see Made in Korea trending on Netflix and receiving such encouraging responses from viewers, not just in India but across the world. Priyanka Mohan brought incredible dedication and sincerity to Shenba’s character, and that commitment reflects beautifully on screen. I’m grateful to producer Sreenidhi Sagar for trusting this story and to Netflix for providing such a wonderful platform for the film to reach audiences across countries.”
As the film continues to travel across borders, its success signals more than just a hit. It marks a shift, where local stories, told with authenticity, are no longer confined by language or geography. In the streaming wars, the South is not just rising. It is rewriting the script.
